6 Reasons Why Scientists and Researchers Should Use an Instructional Designer for Public Outreach

Instructional designers are experts in the science of learning. They are able to bridge the gap between academic research and public understanding by translating complex research findings into accessible formats. Here are 6 reasons why scientists and researchers should use an instructional designer to help them communicate their work to the broader public:

1. Content Adaptation

Instructional designers can translate complex scientific concepts and jargon into content that is easily understood and accessible to the target audience. They transform dense research papers into engaging multimedia content, such as videos, infographics, and interactive modules.

2. Visual Design

By employing principles of graphic design and multimedia development, instructional designers can create visually appealing materials that enhance comprehension and retention of scientific information. This includes designing captivating visuals, animations, and data visualizations.

3. User Experience

Instructional designers focus on designing user-friendly interfaces and experiences to ensure that the public can easily navigate and engage with scientific content. They employ strategies such as user testing and iterative design to refine materials based on audience feedback.

4. Tracking Outcomes

Instructional designers are skilled in assessing learning experiences and outcomes. They are able to track whether your learning experience has accomplished individual and organizational goals. This is important data for maintaining and securing funding and support for your projects.

5. Accessibility Considerations

Ensuring that scientific content is accessible to individuals with diverse abilities is paramount. Instructional designers incorporate accessibility features, such as closed captioning, alt text, and screen reader compatibility, to make sure that everyone can access the information.

6. Time and Cost Efficiency

Creating effective learning experiences demands a significant investment of time, resources, and specialized expertise. Enlisting the services of an instructional designer streamlines the process, saving valuable time and effort while minimizing the expenses linked with tool procurement and skill acquisition.

Instructional designers empower scientists and researchers to effectively communicate their findings to the public, fostering broader understanding, engagement, and appreciation for their research.

See a fact sheet transformed into an interactive experience here.

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